Making Your Business Shine
Meet The Team
Meet Our Team
Over 70 Years' Combined Experience | Locally Owned | Free Consultations
Over 70 Years' Combined Experience Locally Owned
Free Consultations
Free Consultations
Learn More About Our Team
The team at Ankielian, Yachtsman, Schaefer & Fron Marketing Solutions offers advertising solutions for corporate businesses. Our professionals will learn about your needs and goals to offer a personalized experience. Call
us today for a free consultation! Take a look at our experienced team!
Matthew Fron
Buyer / Partner Since 2018
Buyer / Creative
- Traditional Media Placement
- NTR Program Development
- Event Development
- Co-Op and Consumer Product Programs
- Set Up and Coordination
- Geo-Fencing
- Over the Top Media Sales
- Events and Concert Development
Professional Summary
Matt spent most of his career in Pennsylvania working with agencies to place media dollars on television, cable, radio and print. He was an Account Executive for an array of local and national clients. After accepting a position at Ohio rock station WIOT 104.7 he began to explore his creative side and created successful NTR events for clients such as Ford Motor Company and Cedar Point. He was instrumental in creating a concert event that continues to thrive at Put-in-Bay, Ohio known as the Rockin on the Bay Show in July sponsored by such clients as Ford Motor Company, McDonald’s Cleveland Clinic, Food Town Grocery chain and Bowling Green University. He has spent the past two years working with venues and parks in the Michigan area to create summer concert events and sponsored programs for Ankielian, Yachtsman, Schaefer and Fron’s clients. With an agency background and knowledge of radio and TV, Matt is our Account Executive for several of our traditional media clients. He is able to create event tie in’s that utilize your marketing dollars with more value added.
Brands / References
- Cedar Point/Ohio
- Put-in-Bay/Ohio
- Ford Motor Company/Ohio
- Giant Eagle Markets/PA
- Murray and Murray Attorneys/Ohio
- Dunning Toyota/Ann Arbor
Tara Yachtsman
Event and Marketing Sales and Media Buyer Since 2017
- Media and Event Specialist
- Arrangement and Booking of Festivals
- Charity Events and Fund Raising
- Client Management
- Volunteer Coordination
- Party Planning and Event Set Up
Professional Summary
Tara has been working on large events and fund raising for over eight years. Along with her impressive fund-raising experience she has also created several festivals including Pints for Pups in the Park and several concert programs featuring national artists. Tara coordinated some of the most successful fund-raising events in the Birmingham/Bloomfield Hills area including a 10K run for Breast Cancer.
Brands / References
- ROAK Brewing Co., ROAK Brands
- Voodoo Ranger
- Blake’s Hard Cider Brands
- Anheuser-Busch Detroit Wholesalers
- Fifco, Labatt
- Primo Granite and Marble
- Meijer
Clinton Lechich
Digital Sales Manager/Integrated Marketing Development Media Design Specialist
Since 2019
- Digital Development Reach Media
- Website Biopsy/Development
- Fluent in all Digital Programs
- Social Media Expert and Developer
- Digital Design and Video Content
- OTT Media Placement
- Expert Design/Creation of Visual Commercials
- Photographer/Creative Design
- Beverage Digital Specialist
Professional Summary
Growing up in the digital era, Clinton is comfortable in front of a computer and navigating clients through the various options of both development and placement of digital advertising. Working in the digital field for almost 15 years, his comes from combining radio, TV and digital together for a three-tier program targeting your core demographic and user is one of his strongest assets.
As a digital manager with Reach Media for over 10 years, he developed several programs for both beverage clients as well as national companies including UAW Ford, Kroger, Meijer and Remy Martin and Jack Daniels just to name just a few. Known for his ability to design and create, he was the key contact for the Radio One Group digital programs in the Detroit, Cleveland and Indianapolis markets.
Events included annual Summer Jamz concerts, Woman’s Empowerment events and Black History sponsorships. Many of these events also attracted national clients as sponsors including UAW Ford, Nike and Anheuser-Busch. Many returned each year as part of event and digital advertising buys. In addition to radio station development, his team created all mobile app, social media and Over the Top programs that increased sales and brand enhancement for many clients all over the county.
Brands/References
- Anheuser-Busch/In-Bev-Budweiser
- Bud Light, Lime-a-Rita
- Stella Artois
- Jack Daniels
- Tennessee Whiskey
- Pabst Blue Ribbon-Colt 45
- Remy Martin
- Heineken, USA
- McDonalds
- Kroger Company
- Meijer
- Uncle Si’s Iced Tea Company
- DTE Energy
Matthew James Carey
New Business Development Manager Since 2019
- Marketing Media Buyer
- Events Specialist
- Urban Media Specialist
- Media Placement
- Business to Business Programs
- Development
- Block Programing
- Over the Top Media Sales
- Consumer Products Marketing
Professional Summary
Matthew is a media specialist who has worked in all aspects of advertising and marketing. He has developed both urban and general market campaigns using radio, TV, RDS, OTT and paid programming blocks. With over 30 years of experience, he has a vast knowledge of what it takes to get your company noticed in the marketplace. Matthew worked in the urban market for over 20 years and his expertise is working with retail and national accounts to strategize successful programs that will reach the African American markets.
Matt started working in radio at WJLB and WMXD and continued working with Radio One in Detroit before going to Detroit Public Television and various other television stations in Metro Detroit. Prior to his media career, Matthew worked as a territory marketing manager for Kaepa Shoes creating product opportunities to NBA players and teams throughout the Midwest. As a #1 seller at Footlocker in Texas, he is very knowledgeable when it comes to creating campaigns and moving products. Matthew is also a great resource for consumer product marketing with in-store imaging that are featured at chain accounts.
Brands/References
- City of Detroit
- Meijer
- Lawry’s Seasonings
- Garden City Hospital (Beaumont as of 2018)
- Pabst Brewing Co./Colt 45
- Puma Footwear
- Various Ford Dealers and Dealer Groups
- Urban Event Development
- Detroit Jazz Festival
- Detroit Tigers
- C&N Party Rentals
- Kia of Canton
Jeff Tenbreck
Social Media and Digital Development Manager
- Tik Tok
- Snap Chat
- Web Design/IT
- Social Media Sales
- Graphic and Web Design
- Over the Top Media Sales
- Geo-Fencing
Professional Summary
Jeff is a graduate of the Michigan State Business School and has been working with computers since he could walk. While working a summer internship at Detroit/Windsor alternative rock station, 89X, he created programs such as Tweets for Seats giving young adults tickets to concerts and Instagram contests where a favorite photo of your artist gets you a VIP Experience, He is well versed on all digital and social media.
He is also our in house digital expert and has developed social media, contesting and app platforms for beverages and event clients to target the much sought-after Gen Z and Millennials. Jeff knows how to entice them to use and follow your brands or products. Since he is in the demographic and is able to give valuable input on how to target and create programs to reach this audience of the future. Jeff is a consultant on most all of the agency’s digital programs.
Brands/References
- Anheuser-Busch Brands
- Seagram's Spiked
- Lone River Brewing/Range Water
- Radio One Detroit-107.5 Events
- Diamond Jim Brady's Restaurant Group
- Clubtails
Ronald Schaefer
Retired Partner, Since 2015
Automotive Media Specialist
- Marketing and events specialist
- Automotive marketing
- Award-winning commercial writing
- Client management
- Social media sales
- Business-to-business program development
- Over-the-top media sales
- Network television media placement
Professional Summary
Ronald is a former automotive VP with experience in marketing including experience creating traditional media placement along with digital sales programs. As a former employee of Chrysler Automotive, USA, and Daimler Company, he has developed various business-targeted marketing programs and social media campaigns.
His vast knowledge and connections in the automotive industry give him a creative edge with business to business clients.
Brands / References
- Daimler Automobile
- Chrysler Automotive
- Jeep
- Ram
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